“Ruin is the secret soul of every construction” R.SMITHSON, 1972. “La Playa” is an abandoned hotel in Ciudad Juarez, Mexico. During the years of violence that shook down this region, federal police settled on it. Photography seems to seal and inform about a reality, but to my understanding it always overcome it. This Project is not only about a story or a documentary search, it´s about to shape a poetic, political and social commitment. A 123 room hotel, all look the same, all look different. As if it was archaeology, all rooms in this hotel seem to give small staging of reality, in the way of small theatres, The reality of a city, of a history, of a civilization, of what´s left of a place, of what’s left of ourselves. Because of its history, Ciudad Juarez has become, to my understanding, a myth, place of mythology, of boundary, of glamorous years for prankish Hollywood stars, of violence, of feminicide, of no man’s land… The reality of Ciudad Juarez, doesn’t only include local Mexican reality but, I strongly believe, the one of a global politics, a worldwide economy, a changing society, uneven and with challenges to face. With this Project I wanted to work about Ciudad Juarez, getting away from the images we already know, from the idea of exceptional and local. Questioning about what remains, temporality, the leftovers and the absences through a hotel’s architecture, which, by definition, is a transit place and not one of permanence. Searching the midpoint between memory and oblivion.